“Network Marketers: If you’re spending 90% of your time prospecting, I guarantee you’re missing out on 95% of the recruits and money you should be making…”
That’s the first line in one of my latest rounds of YouTube ads.
I’m testing a new script that looks like this:
-First 5 seconds - Call out the target and throw the hook with results.
-Next 30-45 seconds - Tell a story or explain how the results are justifiable.
-Next 10-20 seconds - First call to action.
-Next 20-30 seconds - More benefits and “without” statements. (You can do this without stalking friends and family etc.)
-Final call to action.
This is a departure from some of the longer “story” ads that we’ve done but so far, it’s proven to be pretty effective to get straight to the point.
We’re spending about $360/day testing this script out. I’ll let you know how it goes as we know more but so far the results are very promising.
So, if you’re looking to produce video ads on either Facebook or YouTube, put this script formula in your swipe file and give it a roll.
Like I said, the early results are proving to be very good.
Talk soon,
Zach
