It wouldn’t be a healthy Friday without Cinco Bala. This week's top 5 lessons, hacks and quotes I’ve been pondering, applying and battling.
For those of you who are new, this is a concept I took from Tim Ferriss. (This is just focused on MLM and online marketing) If you don’t subscribe to his newsletter. You should do it.
Lesson in Network Marketing: Write Your Last Page First...
“No money.
My car needs repairs.
I just had a kid.
I’m about to have a kid.
I just lost my job.
My job pays too well.
I’m too busy.
I would if…”
Ah, the cries and claims of everyone who has a reason not to do something. We could spend all day dissecting and picking apart the reasons someone doesn’t take action towards their dream or goal, but at the end of the day it comes down to one thing.
If you aren’t taking daily action towards your dream…
It’s because you don’t know what you’re trying to accomplish.
In the book you write about your own life everyday, you’ve never written your last page.
We spend day in and day out writing one page of our book. Acting out the stories that will someday be read,
Or forgotten.
But what separates most high achievers from normal civilians is that the high achievers always know where they’re going.
They always have the last page written.
As a result. Every action they take has a specific purpose or it is deleted.
If the actions of today don’t get you to tomorrow’s goal, stop doing them.
Everyday I spend 20-30 minutes keeping a quick journal and reviewing my calendar. I typically have three major goals I’m trying to accomplish that year.
So I simply make sure that EVERYTHING I’m doing gets me closer to one of those three goals every single day.
Bottom line - define what the last page of your story says. Will it say, “Because of all the challenges #FIRST# faced, because they never really knew where they were going in life. #FIRST# didn’t make it, they’ll be buried with all the other bodies in the cemetery of mediocrity.”
Or does it say…
“Despite the overwhelming odds and seemingly inescapable circumstances, #FIRST# overcame them all. #FIRST# spat in the face of adversity, punched a hole through the maze of mediocrity, lived a life of the living and brought hope to a world that so desperately needs it. Thank you #FIRST#.”
Lesson in Facebook ads: Write it then shoot it - There’s a lot of controversy as to if you should have written ads or video ads. Well, there’s no bottom line right answer. It depends on a few things…
What is the market responding to right now?
What does Facebook like right now?
What are your strengths?
Personally, my strength is writing an ad versus shooting a video ad. With as much as I like public speaking, I just don’t love making video ads. But…
Facebook loves video ads right now. In fact, video ads are as much as 2-3x cheaper than written ads right now…
So here’s what I’ve been doing: Write your ads first. Then once you know what message resonates with your audience, make a video ad with the exact same messaging.
Since video ads take much longer to get right… test with written ads and move to video once you’re sure what the audience likes.
Now if you’ve got a killer written ad. DON’T turn it off. I still have written ads that are CRUSHING some videos. Remember in a noisy online world, the truth sticks out. If you are a killer copywriter, your written ads will still dominate.
Bonus Lesson in Network Marketing: Relationships do not die a natural death - They are murdered by ego, attitude and ignorance. In a business that is entirely dependent on your ability to build relationships with others. You CANNOT have any of the three plagues in your mind or in your group. If you do… you’ll be juggling fireworks while standing in kerosene.
I implore you to continue to read relationship and people skills books. While they are certainly not sexy, they are incredible preventative measures to utilize while building your empire.
Some great ones to start with are:
Bringing out the best in people.
10 Critical laws of relationship
Quote I love: Eliminate the trivial many, to focus on the vital few.
Favorite music to write to: Writing a compelling sales letter, ad or email can take quite some time. I’ve found it takes me a few hours sometimes just to get into the mental zone where I can string sentences together that make sense and are compelling to read. Music helps.
My top picks are:
Lindsey Stirling
Jorge Quintero
Red
Fall Out Boy (Yea I’m still a kid)
And yes, I play THE SAME SONG on repeat for hours. I’m kind of nuts like that. But it helps me focus and helps Ashley think about pushing me down the stairs…
Talk soon,
Zach
