It is not so much about the number of emails that an attendee receives from you before the webinar as it is that they are in contact with you from the time an attendee registers and the time of the webinar.

Automatic Emails:

Email #1: Immediate Confirmation Email

EMAIL #7: 15 Minutes Before Email

*Pay attention to short codes or merge tags

Additional Emails (see my examples):

Email #2: 72hrs before the webinar...Showcasing your story & results

Email #3: 48hrs before the webinar...What was the problem? Benefits of the system.

Email #4: 24hrs before the webinar...the hidden benefit of the system.

Email #5: 12hrs before the webinar...how the system kept you from failing

Email #6: 1hr away...Final call to action

*Structure emails as Day X of X...if people know it's one email of a series they are more likely to open future emails

THES EMAILS ARE WHAT WILL SEPARATE YOU OUT! THINK DEVELOP YOUR STORIES