Why Video and What Type of Videos
Why, What, and How...
SESSION NOTES:
Video Series Idea Starters:
'How To' Video's
-Think of YouTube videos
-Help people solve a problem
-Break the solution up into multiple days, ending each video with a hook to keep subscribers engaged
-It doesn't have to be fancy and can be as short as 60 seconds if it adds value!
Case Studies
-'How To' info + testimonials
-Focus on the result achieved
Video Challenge
-Deliver daily tips for your challengers to implement
-Guild the experience
-Focus on the end result
-Challenge ideas: 5 day Social Media Challenge, 14 Days to build your first lead magnet for your MLM, 7 Day energy hack for home business owners, etc.
Video Compilation
-Pick a topic and repurpose material from an expert of the topic (always giving the author credit)
-Explain how something works
Choose What Tone You Will Use!
-Dramatic: Something that is emotionally moving
-Entertaining: Something that aims to inform & entertain
-Conversational: Authentic and casual
-Straightforward & Informative: Clear & concise
-Inspirational: Drive action through inspiration
Pick Your Visual Style:
-Stock Footage: using footage you can purchase or find online for free
-Screencast: A digital recording of your computer or phone screen that usually includes audio, movement, and some deliverable information
-Whiteboard: Some sort of demonstration or information deliverable with a person and whiteboard.
-Real People: Using a script
-B-Roll: A combination of real people & alternative footage in between main shots
-Tip: There is software out there that allow you to create whiteboard/blackboard/and animated video relatively easily! Check out Toonly and Doodly.
Decide How You Will Deliver the Videos to the End Users
-Daily email sequence
-Drip Membership Site (set timers for when video's are released)
-Landing Page behind an opt-in