Linkedin Free Traffic: Profile Optimization
Remember...People don’t go to your profile bc they are looking for NWM companies to join!
1. Optimize Your Profile |
SESSION NOTES:
Remember that people don’t go to your profile because they are looking for NWM companies to join.
People are generally spending time on Linkedin because they are prospecting and/or they are checking you out to see what your intentions are.
2 Things To Get Right:
1.) When it comes to your picture(s) share something to create a level of buy-in, social proof, and/or influence:
-Make your profile picture all about YOU.
-Don't create some staged version of yourself.
-Make it a shot of you in ACTION!
2) When it comes to your description share vulnerabilities and be authentic in order to a create a bond with the PERSON on the other side of the screen.
-Make it about YOU!
-Find the things you have in common with your ideal client and exploit that!
-Make them feel like they are saying no to themselves!
