Multi-day report

Why, What, and How

Why Reports and Long Form Copy Still Work:

-They allow you to go into depth on your topic

-When you deliver valuable information that truly helps people, it builds trust with your audience

-Allows you to include tips from experts & influencers

-It positions you as an authority

-Report Style

-eBook

-Guidebook

1) Outline your goals - refer back to your profiling questions in the Master Class

2) Declare your topic - you should have decided on this in the Master Class

3) Start writing - refer to Zach's long form sales page video in the Master Class Lesson #3
*Just start writing...clean up & organize the copy later

4) Edit- organize your stories, clean up your flow, remove unnecessary words & phrases

5) Design your appearance

6) Promote your report, guidebook, or eBook

-Be concise while conveying adequate information

-Support multiple forms of reading: scanning, partial attention, and engaged attention (do this through spacing, bold words & phrases, caps, etc)

-Get the reader to mentally agree with you on several points along the way.

-Trim Out all the excess, superfluous writing that distracts from the purpose of getting the reader to take one small step toward you or toward yes.

-Don’t make people think. Except when you really want them to think. - Perry Marshall

-Focus on stirring people's hearts until you want them to do something.

-It should read at a 5th or 8th grade level (10-13)

-Talk about the reader more than you talk about yourself

-Daily Email Sequence

-Drip Membership Site (Set timers for when videos are unlocked)

-Landing Page behind an opt-in

-Save the report as a PDF and export it. Then either design the cover yourself or have someone on Fiverr do it for $5 using the training below.

1. Multi-day Report