-The "mind" section ties in b/c it doesn't have much to do with tactics.

-Your business comes down to (opportunity) product/market fit.

-The only way to defend your position is to do the things that other people don't do. More optimized, everything. ANYONE will invest in the tactics but they won't do the hard stuff.

-You will not win with inferior ads, funnels or products - b/c someone will find out the product/market fit and beat you.

-You need to master body, time, focus and master your self.