Building your lead email sequence
Indoctrinating your prospects...
1. The Purpose |
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2. How to Write the Sequence |
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3. Technical Set-Up |
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4. Technical Set-Up (Use for Aweber Autoresponder) |
SESSION NOTES:
The Purpose of & The Psychology Behind The Email Sequence...
Focus on the strategy and tactics within the video to building out your email sequence.
Interchange Rebels Lite campaign/system for our lead magnet and funnel process.
How do you convey your story that is relatable, convincing, & credible all without being cocky? By being vulnerable!
How do you become vulnerable?
1) Figure out who you are...
What is the good & the bad of your story. Even if you haven't had success that is fine! 🙂
2) Figure out how to tell the story...
3) Figure out where you want to take your audience...(to your offer)
4) Go study copy-writing and the Expert Secrets book
5) Talk about your backstory (include what your desires were back then internal & external)
6) Then talk about the journey
7) Shift people into your offer...
Shift them by using the 'epiphany' you had...(study the psychology of this)
Most people are offering improvement offers instead of new opportunity offers. People don't want to feel like something is wrong with them and needs to be improved. They want a new opportunity.
The ideal number of days for your sequence is 7 to 30 days!
WARNING: Don't cut corners on your writing. It is THE cornerstone of an effective funnel.
Check out the MLM Rebels Podcast - How I Structure My Email Sequence!
Technical Set Up For Email Sequence:
This will show you how to set up the emails to automatically fire when someone opts-in.
Note: Obviously the squeeze (landing) page will look different in the video than yours will. The technical set up is still the same. Also, this video is assuming you do not yet have an autoresponder. If you already have one, you can feel free to use whatever you have.
Additional Copywriting Resource:
-Expert Secrets: Russel Brunson
-The Ultimate Sales Letter: Dan Kennedy
-http://www.thegaryhalbertletter.com/: Gary Halbert
-Opt-in and read all emails from: Perry Marshall
