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How to make facebook ads creatives

1. Psychology behind creatives
2. How to Make Creatives (pictures)

  • Lesson Progress (2 of 2)

    100%

SESSION NOTES:

-Do NOT make a video ad to start.

-Create an "ad looking ad" first with a STATIC image. This is to dial in your messaging.
-Once that is performing well, split test it against a native style picture.
-Once you have determined your winner, try to beat it with a video.
-Bottom line - Dial in your messaging with a static picture, NOT a video. A video can return better results, but has a much higher likelihood of failure if the messaging is off. Too high of risk to start with it.
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