Organize & Negotiate With The Influencers...

Why, What, & How...

Lesson Materials:

If You Picked A Video Series For Your Lead Magnet....

Now You Need To Select The Type Of Video Series You Want To Create!

Video Series Idea Starters:

'How To' Video's

--> Think YouTube video's--> Help people solve a problem
---> Break the solution up into multiple days; ending each video with a hook to keep subscribers engaged
--> It doesn't have to be fancy; and can be as short as 60 sec if it adds value!

Case Studies

--> 'How To' info + testimonials

--> Focus on the result achieved

Video Challenge

--> Deliver daily tips for your challengers to implement--> Guild the experience
--> Focus on the end result
--> Challenge idea's; 5 day Social Media Challenge, 14 Days to build your first lead magnet for your MLM, 7 Day energy hack for home business owners, etc.

Video Compilation

--> Pick a topic and repurpose material from an expert of the topic (always giving the author credit)

Explanatory

--> Explain how something works

Choose What Tone You Will Use?

Dramatic: Something that is emotionally moving

Entertaining: Something that aims to inform & entertain

Conversational: Authentic and casual

Straightforward & Informative: Clear & concise

Inspirational: Drive action through inspiration

Pick Your Visual Style

Stock Footage: using footage you can purchase or find online for free

Screencast: A digital recording of your computer or phone screen that usually includes audio, movement, and some of information deliverable

Whiteboard: Some sort of demonstration or information deliverable with a person and whiteboard.

Real People: Using a script

B-Roll:A combination of real people & alternative footage in between main shots

Tip: There are softwares out there that allow you to create whiteboard/blackboard/and animated video now relatively easily! Check out Toonly and Doodly.

Decide How You Will Deliver the Video's To The End Users

Daily email sequence

Drip Membership Site (set timers for when video's are released)

Landing Page behind an opt-in