It wouldn’t be a healthy Friday without Cinco Bala. This week's top 5 lessons, hacks and quotes I’ve been pondering, applying and battling.
For those of you who are new, this is a concept I took from Tim Ferriss. (This is just focused on MLM and online marketing) If you don’t subscribe to his newsletter. You should do it.
Lesson in Network Marketing: Get 95% of the Results with 5% Effort - If you haven’t read the last two emails, you should.
If you have, I’m not going to beat a dead horse but here’s the skinny:
99.99% of Networkers waste the vast majority of their time on $10 tasks that drain their energy and make them no money.
But it’s not your fault if you are. Our industry is plagued with well-meaning but uneducated upline who teach poor business principles.
Here’s the fix:
Focus on tasks that pay $100 - $10,000 per hour and automate, delegate or eliminate the rest.
It’s hard to do it at first but once you do, you’ll spend less time making more, RIGHT NOW. You don’t have to wait for a big team for this to happen.
The full training is on the podcast. You can listen to it here:
Quote I Love: “Patriotic fervor rises in a nation in crisis.” - Tao te Ching
Book I’m Reading: 401(k)aos - A friend recently recommended this and I was hesitant to take the time because I’ve already become fully convinced that 401(k)’s suck and in many regards, so do index funds thanks to systemic risk.
Since we were traveling to the midwest to visit family, I figured I’d pick it up and read it on the plane.
Well, I haven’t been able to put it down. It’s well written and full of useful information.
To bottom line it, 401(k)’s still suck and my belief is even stronger than it was before on that.
If you want the dirty details, I definitely recommend it.
Personal Update: We’re Moving… Again - Bah humbug. On Good Friday our landlord came to the house to inform us that he and his family were moving back into the property we are living at in Oceanside, CA.
9 months ago we signed a year lease with the intention to stay for 3-5 years minimum. The landlord agreed he’d love to have us for that amount of time because he was moving to another town to put his kids in the school district he wanted.
Well, thanks to COVID, school has been shoddy and he wants his kids to have the space, nature and pool of the house we’re in. So, he decided to abort his mission and ask us to GTFO at the end of our first year.
Honestly, we’re extremely bummed. We got SUPER blessed with our current house. We don’t flaunt it or our possessions much but it’s a large, gorgeous house with huge clamshell doors that open up to a forest preserve and mountain view with ZERO visual obstructions behind it…
And it’s just 12 minutes from the beach.
Combine that with an inground pool, backgate access to trails, meditation area, half court basketball, a massive garage and a price point that is very good for all that…
And needless to say,
We’re more than bummed.
This leaves us with about 90 days to find a new place… which isn’t hard but it is hard to find something comparable at the price range we want to stay at.
Combine that with a bunch of Silicon Valley people moving to San Diego thanks to remote working and the prices are skyrocketing from where they were last year.
So, over the next 90 days, we’ll be flexing our faith muscle and trusting the Lord to upgrade us. Double for our trouble baby.
On my walk and talk with God today I believe He said… “Open up your home even more and don’t try to keep this house. Let it go. I will upgrade you in every way. You will have to spend more but I will provide and you will know when you find it. If you didn’t live here first you would not have believed for what I have in store for you now.”
So we’re standing on that…
And as a last little bullet since we’ve had to describe this 10,000x times in the past week…
We are purposefully NOT interested in purchasing a home. We have 3 primary reasons.
Bottom line is:
1. We make more by claiming a small income on taxes. Buying a house would be a loss. Yes, even if we paid off the house.
2. California is unpredictable and insane at best.
3. Doing the real math on home ownership reveals it’s generally a bad financial decision for most families - definitely one like ours.
I’ve also found that no one I’ve spoken with actually understands how to crunch the numbers on their mortgage and has little concept of opportunity cost.
So, yes we are renting and will continue to rent a home, even though we could buy one.
Major Project: Lead Wheel Explosion - You may have heard about the “Lead Wheel” that we built. Essentially it’s a way for our team to buy into our funnels and get the leads/applicants that we generate for our MLM. Pretty nifty.
Here’s what’s cool: A new person can get started and on day two, sign up for the Lead Wheel and begin getting leads and applicants on that same day.
What’s better is it’s ALL from cold traffic from Facebook ads, YouTube ads or SEO. NONE of it comes from solo ads bull crap or anything of the like.
What’s better than that is the new person doesn’t need to know a single thing about marketing. They simply sign up and then call their applicants.
Well, as you can imagine, this has gained some serious momentum. That leaves us with a lot of excitement but also some new problems. Problems of growth…
So, it has become my #1 priority inside of our MLM to ensure the Lead Wheel thrives for years to come.
At the end of the day, we know that no one really has anything close to the Lead Wheel and it’s insanely hard to put together. So a major focus on its long term success imperative.
In the old days, a “moat” was a protective barrier around the castle. All businesses need a moat. Something that is incredibly painful and difficult to steal or emulate.
The Lead Wheel is a moat for Rebels.
Hope you have a great weekend,
Zach
