It wouldn’t be a healthy Friday without Cinco Bala. This week's top 5 lessons, hacks and quotes I’ve been pondering, applying and battling.

 

For those of you who are new, this is a concept I took from Tim Ferriss. (This is just focused on MLM and online marketing) If you don’t subscribe to his newsletter. You should do it.

 

Lesson in Network Marketing: Set Expectations - The most frustrating part of network marketing is without a doubt trying to drag people across the finish line.

 

They told YOU they wanted to be successful yet make nothing but excuses when it’s time to put the rubber to the road.

 

You spend countless hours doing work for them or motivating them only to find out that when you’re gone… they’re about as good as dead.

 

It’s even worse that when you’re talking to a bunch of people and no one is getting in…

 

Are people just that messed up? Is network marketing really that hard?

 

No.

 

The quality and speed of the team is determined by one thing and one thing only.

 

The leader.

 

If your team is awesome, it’s in part because YOU are awesome.

 

If your team is not, well…

 

So how to fix it?

 

Set proper expectations.

 

After 6 years in my first business I was still turning down vacations because I knew if I took 4 days off my team would fall apart. Not a good place to be.

 

Why?

 

I was attracting high quality people but we weren’t setting expectations up front. Their mindset was that “we worked for them.”

 

Which couldn’t be further from the truth.

 

We FINALLY fixed this by setting fair yet immovable expectations BEFORE they ever got registered. We expect the BEST from our people.

 

You better believe I’m not going to do something for you if you can do it for yourself. If you cater to the weak, you’ll have a weak team.

 

Your growth will likely slow down when initially implementing higher expectations but eventually… it’ll slingshot because your team will grow without you.

 

Lesson in Online Marketing: You Need A Big Idea - I can’t stress this enough…

 

The most important part of ANY sales or recruiting process online OR offline is the primary idea behind it.

 

There is literally no point to building a funnel if your offer isn’t defined and your offer is a direct derivative of the main “idea” of your funnel.

 

It’s so important that I recorded a podcast about this exact topic. You can click here to listen to it on iTunes.

 

Bonus Lesson in Online Marketing: Vanity does not equal freedom - I was asked once why one of our Facebook groups didn’t have “a lot of people.”

 

It’s funny but likes, Facebook group size and Instagram followers are primarily vanity metrics. Sure you get a bit more reach with a “big” Facebook following but at the end of the day, you can’t take your “likes” to the bank and cash a check.

 

But you know what you can cash?

 

Cash.

 

So many people focus on likes, comments, followers and stupid stuff even when they’re trying to quit their job.

 

Leave the likes for the amateurs. Focus on creating and selling value and you’ll quit your job faster, actually help more people (because you’re not really helping anyone until they INVEST), and you’ll get the vanity metrics along the way through natural growth.

 

Quote I Love: I’m not afraid of an army of lions led by a sheep. I’m afraid of an army of sheep led by a lion. - Alexander The Great.

 

Another Quote I love: They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety. Those Who Sacrifice Liberty For Security Deserve Neither. He who would trade liberty for some temporary security, deserves neither liberty nor security.

 

Talk soon,

 

Zach