It wouldn’t be a healthy Friday without Cinco Bala. This week's top 5 lessons, hacks and quotes I’ve been pondering, applying and battling.
For those of you who are new, this is a concept I took from Tim Ferriss. (This is just focused on MLM and online marketing) If you don’t subscribe to his newsletter. You should do it.
Lesson in Network Marketing: Don’t Promote The Results - Best way to create a mental yo-yo inside one of your downline partners?
Constantly promote other people’s results to them.
It’s kinda like looking on Instagram at all the people with the perfect body or perfect life and idolizing it…
It doesn’t get you anywhere besides depressed. Only the rare bird is motivated by this.
99% of the other birds are motivated by seeing something THEY CAN DO being edified.
That’s why when someone does something good on our team, we don’t edify the result, we edify the ACTION it took to get those results. At the end of the day, if you have a bunch of people chasing results, you’ll have a team of people chasing shortcuts and thinking about walking into traffic if they think they’re not keeping up.
Edify the action.
“Other People’s Results” is the title of one of my latest YouTube ads that’s been bringing in hundreds of leads...
As you may know, we’ve been venturing into the world of YouTube ads to diversify from Facebook and Instagram in case we ever get shut down.
You’ve heard me talk before that you must diversify your traffic sources once you have success in one. And the obvious reason for that is so that if you ever get shut down on one, your business continues to thrive.
The not as obvious one is that it helps shield you from ad cost fluctuations on individual platforms on a daily basis.
Well, this ad is one of my favorites because it showcases some new people’s results that are frankly…
Insane.
Not only that but it’s helped relieve the reliance on good ol’ Zuckerberg.
Now, before you go off and try to make it happen on YouTube, I highly suggest getting good results on Facebook. The targeting on Facebook is much more robust and quite frankly, mastering YouTube has been an expensive endeavor.
If you chase two rabbits, they both escape. And that holds true if you’re trying to chase mastery in two platforms at one time.
See, before we ventured into Instagram ads, YouTube ads or SEO, we mastered Facebook.
In fact, we spent nearly 5 years ONLY using Facebook ads.
Scaling a funnel big time ultimately comes down to optimizing every inch of ONE funnel down to the .01%
Not from chasing a 1000 different funnels.
Or a 1000 different traffic sources.
Anyway, here is the ad again so you can see how we structured it and the results of some of our new people.
Talk soon
Zach
